Porsche unveils its first Superbowl ad in 23 years ⁠-- and it's a crime

The luxury car brand pits its first fully electric car against a roster of its most classic vehicles.

Porsche unveils its first Superbowl ad in 23 years ⁠-- and it's a crime

Porsche has made electric cars sexy with its latest Super Bowl ad featuring a Hollywood level heist. 

The Fast & Furious series has nothing on this ad for the luxury car brand's first fully electric car, fittingly dubbed the Taycan, which can be roughly translated as "soul of a spirited young horse."

The Cramer-Krasselt created spot features a high-speed chase throughout rural and urban Germany, with some of the most iconic Porsche cars (including the farmer approved Porsche-Diesel Super) in hot pursuit of a rogue Taycan stolen from the Porsche Museum.

Who knew being a Porsche security guard could be so exciting?

Just thirty seconds in and you almost forget that you’re watching a car commercial and not the trailer the latest Bond movie, complete with a surprise plot twist and charming British accents. 

Oliver Hoffmann, director marketing communications at Porsche had this to say about the spot: "Our commercial links many elements that make up Porsche: sportiness, emotion, and also a touch of humor, something that is typical for how we communicate in general."

Just remember the fine print: Don’t try this at home. 

Topics

Become a member of Campaign

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk , plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an alert now

Partner content