Portals take 38 percent of ad spend

Doom, gloom and Wall Street analyst predictions aside, portals are still commanding the lion's share of online advertising and will continue to do so in the near future.

Doom, gloom and Wall Street analyst predictions aside, portals are still commanding the lion's share of online advertising and will continue to do so in the near future.

A new study from AdRelevance shows that portals such as Yahoo, AOL, Excite and Lycos took 38 percent of all advertising dollars in September. Sites that identify themselves as search engines, such as Google and FindWhat, took 13 percent of the ad dollars



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