Portland Direct calls review

Portland Direct, the direct-selling holiday company owned by the Thomson Travel Group, is planning to call a review of its pounds 2 million advertising account.

Portland Direct, the direct-selling holiday company owned by the

Thomson Travel Group, is planning to call a review of its pounds 2

million advertising account.



The account is held by McCann-Erickson Manchester, which is expected to

be invited to repitch along with the other roster agencies, HHCL &

Partners and Mustoe Merriman Herring Levy.



The review is expected to take place at the start of next year and

signals a decision by Thomson to boost its promotion of the Portland

brand, which uses press advertising and DRTV. A source predicts the

travel company will spend pounds 7 million on advertising.



Karen Humphries, Portand Direct’s marketing communications manager,

would not confirm the plans, but said: ’Any agency relationship is

always under review. At this point in time, we have not issued a brief

or spoken to any agencies.’ Humphries joined Portland from the

MacManus-owned IMP in March.



McCann-Erickson Manchester has developed a heavyweight direct marketing

campaign for Portland that will run over the Christmas period.



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