Portland Direct, the direct-selling holiday company owned by the
Thomson Travel Group, is planning to call a review of its pounds 2
million advertising account.
The account is held by McCann-Erickson Manchester, which is expected to
be invited to repitch along with the other roster agencies, HHCL &
Partners and Mustoe Merriman Herring Levy.
The review is expected to take place at the start of next year and
signals a decision by Thomson to boost its promotion of the Portland
brand, which uses press advertising and DRTV. A source predicts the
travel company will spend pounds 7 million on advertising.
Karen Humphries, Portand Direct’s marketing communications manager,
would not confirm the plans, but said: ’Any agency relationship is
always under review. At this point in time, we have not issued a brief
or spoken to any agencies.’ Humphries joined Portland from the
MacManus-owned IMP in March.
McCann-Erickson Manchester has developed a heavyweight direct marketing
campaign for Portland that will run over the Christmas period.