Post Office in £50 million statutory advertising review

- The Post Office is putting £50 million worth of advertising business up for grabs as part of a statutory review across a wide range of its supplier services.

- The Post Office is putting £50 million worth of advertising business up for grabs as part of a statutory review across a wide range of its supplier services.

But the announcement has taken several senior executives at its roster shops--some of who are not to be reviewed for at least a year--by surprise, prompting calls to the corporation to seek clarification.

The Post Office, which spent more than £32 million on advertising last year, divides most of its business between three agencies.

Bates Dorland is the lead shop with a portfolio that includes the Royal Mail and philatelic services. J. Walter Thompson handles Parcelforce while Ogilvy One looks after the British Philatelic Bureau.

News of the review was broken in the latest edition of the Official Journal of the European Community. It covers not only advertising but market research, public opinion polling services, management consultancy, publishing and printing on a fee or contract basis as well as a range of other activities from armoured car services to insurance and banking operations.

The procurement notice, issued by the Post Office purchasing services division in Swindon, appears to seek credentials rather than full bids, saying that "calls for competition" will be made at various times between now and March 1999.





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