Simon Bird, the star of The Inbetweeners, fronts the Post Office's new travel campaign.
DLKW Lowe created the ad, which opens on Bird picking up travel money from a Post Office. When the employee wishes him a happy holiday, Bird enters a fantasy where he rollerskates down a promenade as a rerecording of Holiday plays. The 40-second spot, which is supported by shorter ads and press, online and outdoor executions, ends with the line: "Feel good before you go." It was created by Richard Denney and Dave Henderson, and directed by Agustín Alberdi through Stink. Post-production was by Nineteentwenty. Mindshare handled media.