Post Office seeks publisher for launch of customer title

LONDON - The Post Office is holding a pitch to find a publisher to produce its first customer magazine.

The organisation has sent a request for information to a longlist of publishing companies, and is now drawing up a shortlist.

The publication, which will be available throughout the Post Office's 16,000 branches, will be designed to alert consumers to its range of new services: travel insurance, floral deliveries, home and car insurance, loans and home phones. An advertiser-funded model is said to be under consideration.

The magazine is the latest effort by the Post Office to raise awareness of its new products. The postal provider is attempting to replace lost traditional revenues, which contributed to losses of £110 million last year.

Earlier this year, the Post Office appointed Publicis Dialog, Rodgers & Rodgers and Meerkat Marketing Communications to its agency roster to promote these services to staff. Last year, it made Draft London its lead direct marketing agency, with support from Tullo Marshall Warren and Presky Maves, to promote its new services.

The Post Office is also redesigning its website and launching an affiliate marketing programme through Carat Digital. Its above-the-line agency, Publicis, is handling the creative.

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