Post Office "we're changing" by Dare

The Post Office, which says that it is spending more than £1 billion on modernising its 6,000 branches, has released a campaign telling people how it has changed since it was privatised earlier this year. Dare created the campaign, which includes PR stunts and social media activity, as well as print, outdoor and radio executions. The print and outdoor ads feature slogans such as "Now open pre-porridge" and "Like a bank. But open" to announce its extended opening hours. The work was created by Nathan White. Mindshare managed media planning and buying while Speed handled
PR activity.