Thankfully, this was not the case with this year's Campaign Posters.
The jury was a wise, and well balanced bunch. The debate was by and large good natured, self disciplined and constructive. We finished on time.
And, although I don't think this is what would be described as a "bumper year", there are worthy winners.
The only event that marred proceedings was that a couple of the silvers had to be withdrawn because it was discovered that they did not meet the entry criteria. When will agencies learn to play by the rules?
I love posters. To me they present the toughest of all creative challenges.
They demand the simplest, purest ideas and thinking. They demand brave and flawless execution. There's nowhere to hide on a poster. At a time when it seems that most other media are becoming devalued, fragmented and niche, somehow the poster stands prouder and more iconic than ever before. The last true mass-market medium?
My congratulations to tonight's winners and my thanks to the jury. Long live posters.
Chris Shaw - Chairman, Universal McCann UK
Russell Wailes - Creative director, RPM3
Dave Droga - Executive creative director, Saatchi & Saatchi
Alan James - Chief executive, Outdoor Advertising Association
Jacqui Kean - Brand marketing manager, The Economist
Bil Bungay - Deputy creative director, TBWA/London
Dave Dye - Partner, Campbell Doyle Dye
Richard Foster - Copywriter, Abbott Mead Vickers BBDO
Russell Ramsay - Creative director, Bartle Bogle Hegarty
Annie Rickard - Chief executive, Posterscope
Stevie Spring - Chief executive, Clear Channel UK
Robert Campbell - Creative director, Rainey Kelly Campbell Roalfe/Y&R
(Chairman of the Judges)
Peter Buchanan - Deputy chief executive, COI Communications
Mark Holden - Creative director, Rocket
Nick Hastings - Executive creative director, D'Arcy
Alan Simmons - Chairman, Alban Communications