Poster Publicity job tempts Shearring to quit Mills and Allen

The poster buying specialist, Poster Publicity, has poached Mills and Allen’s sales director, Paul Shearring, to fill its newly created deputy managing director post.

The poster buying specialist, Poster Publicity, has poached Mills

and Allen’s sales director, Paul Shearring, to fill its newly created

deputy managing director post.



Shearring, who joined M&A just under two years ago, will work under PP’s

managing director, Eric Newnham. He has already started work at PP,

having given in his notice at M&A last week.



Shearring will oversee the poster buying side of PP’s business, freeing

Newnham to concentrate on client servicing.



Newnham said PP’s billings have grown by more than 50 per cent since he

took over as managing director in 1992. ’We needed to strengthen our

senior management. We remain the only truly independent specialist and

its important we continue to invest in our team,’ he added.



Shearring and Newnham used to work together at the buying specialist,

Portland Outdoor, and Shearring said he had decided to return to the

buying side because of the fresh opportunities the sector offered.



’There’s been a lot of consolidation among the poster contractors and

that raises fresh challenges,’ Shearring said. ’Buying is not just about

buying packages but about improving targeting and understanding what

outdoor can deliver.’



Meanwhile, M&A has filled the gap left by Shearring’s departure by

making Kevin Shute sales director.



Shute, the national sales manager of M&A since he joined the company in

1992, will take responsibility for all agency and specialist sales

activity. Colm O’Cuilleanain, the chief executive of M&A, described

Shute as ’a first-rate salesman’.



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