WINNER
Title: Soon
Agency: Rainey Kelly Campbell Roalfe/Y&R
Client: Virgin Atlantic
Creative directors: Mark Roalfe, Ben Priest
Art director: Rob Messeter
Writer: Mike Crowe
Typographers: Alison Carmichael, Mike Crowe, Rob Messeter
FINALIST
Title: Battersea
Agency: Rainey Kelly Campbell Roalfe/Y&R
Client: Visit London
Creative directors: Mark Roalfe, Ben Priest
Art director: Neil Durber
Writer: Ben Hartman
Illustrator: Parra
Typographer: Alice O'Shea
FINALIST
Title: Avoid Typecasting
Agency: Abbott Mead Vickers BBDO
Client: The Economist
Creative director: Paul Brazier
Art director: Tim Riley
Writer: Tim Riley
Illustrators: Nils Leonard, Debbie Vayanos
Typographer: John Tisdall
FINALIST
Title: Seahorse
Agency: Rainey Kelly Campbell Roalfe/Y&R
Client: Visit London
Creative directors: Mark Roalfe, Ben Priest
Art director: Neil Durber
Writer: Ben Hartman
Illustrator: Parra
Typographer: Alice O'Shea
FINALIST
Title: Cutty Sark
Agency: Rainey Kelly Campbell Roalfe/Y&R
Client: Visit London
Creative directors: Mark Roalfe, Ben Priest
Art director: Neil Durber
Writer: Ben Hartman
Illustrator: Parra
Typographer: Alice O'Shea
FINALIST
Title: Triple Distilled Type
Agency: JWT London
Client: Smirnoff
Creative director: Nick Bell
Art director: Laurence Quinn
Writer: Marc Norcutt
Typographer: Tivy Davies, Lightbulb
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