Pot Noodle tops list of brands we love to hate

LONDON - Pot Noodle remains the brand we love to hate, according to research exclusively revealed by Marketing.

The online survey of almost 3,000 UK consumers, carried out by marketing agency Joshua, showed that the snack-food brand drew even more votes this year than in the previous "Brands we love and hate" report. It retains its status as the UK's most-hated brand, ahead of shopping channel QVC.

Search engine Google led the most-loved brands with 31.6%; Tesco and Nokia swapped their previous rankings, second and third place respectively.

"One noticeable trend was the rise of technology companies among the most-loved brands," says Joshua director Matthew Howells. "Amazon entered the top 50 at number 17 while eBay has come straight in as the fourth-favourite brand."

Top 10 hated
1 Pot Noodle 20.6%
2 QVC 19.2%
3 Novon 15.2%
4 McDonald's 14.8%
5 Tiny 14.7%
6 Fiat 13.6%
7 3 13.4%
8 The Star 13.4%
9 Sunny Delight 12.9%
10 The Sun 12.9%

Top 10 loved
1 Google 31.6%
2 Tesco 28.6%
3 Nokia 21.9%
4 eBay 19.2%
5 Persil 18%
6 Dell 17.4%
7 Coca-Cola 16.9%
8 Debenhams 15.5%
9 British Airways 15.3%
10 BBC One 15.2%

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