Pot Noodle turns to print with HHCL ads aimed at teenagers

Pot Noodle is backing its prison-themed TV campaign with a series of print ads aimed at 12- to 15-year-olds.

Pot Noodle is backing its prison-themed TV campaign with a series

of print ads aimed at 12- to 15-year-olds.



The ads, which were created by HHCL & Partners, moves away from the

prison setting but uses the same off-the-wall humour to portray the

brand as irresistible.



Three executions, which break this week, introduce a sophisticated older

woman, Tamara, and her teenage boyfriend, Keith. Although Tamara has a

body and face most boys can only dream about, Keith is more interested

in his Pot Noodle. Inexplicably, Tamara cannot break free of her love

for him.



One ad shows Keith trying to lick some Pot Noodle from the window of

Tamara’s convertible, while she sits next to him, exasperated. The copy

reads: ’Tamara wants to hate herself for loving him. All Keith wants is

a spanking gorgeous Pot Noodle.’



Like the TV work, the press ads suggest eating Pot Noodle provides an

illicit thrill.



The ads were written by Chas Bayfield and art directed by Jim Bolton,

and will appear in May editions of teen titles including Sugar, Smash

Hits and TOTP magazine. Media planning and buying is through BMP OMD.



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