Pot Noodle is backing its prison-themed TV campaign with a series
of print ads aimed at 12- to 15-year-olds.
The ads, which were created by HHCL & Partners, moves away from the
prison setting but uses the same off-the-wall humour to portray the
brand as irresistible.
Three executions, which break this week, introduce a sophisticated older
woman, Tamara, and her teenage boyfriend, Keith. Although Tamara has a
body and face most boys can only dream about, Keith is more interested
in his Pot Noodle. Inexplicably, Tamara cannot break free of her love
One ad shows Keith trying to lick some Pot Noodle from the window of
Tamara’s convertible, while she sits next to him, exasperated. The copy
reads: ’Tamara wants to hate herself for loving him. All Keith wants is
a spanking gorgeous Pot Noodle.’
Like the TV work, the press ads suggest eating Pot Noodle provides an
The ads were written by Chas Bayfield and art directed by Jim Bolton,
and will appear in May editions of teen titles including Sugar, Smash
Hits and TOTP magazine. Media planning and buying is through BMP OMD.