Poulter Partners has been picked to promote a Government-sponsored
initiative to make Yorkshire and Humberside more attractive to companies
from other parts of the UK and overseas.
The capture of the Yorkshire Forward project coincides with the
announcement of six redundancies by the Leeds agency. The job losses
fall mainly in the account handling and creative departments, and are a
result of the restructuring following last year’s management buyout.
Nick Eggleton, the agency’s new-business director, is included in the
redundancies, all of which are voluntary.
His replacement, Tamarind Wilson, will take the new role of marketing
manager while continuing to run the agency’s Hewlett-Packard
Her brief will be to help boost Poulter’s new-business record which the
chairman, Richard Lewis, acknowledged had been indifferent during the
Lewis said the redundancies were not because the agency was in
difficulties but because the new structure, involving multi-disciplined
account handling and creative teams, had enabled some cost-cutting to
’I have to ensure we generate pounds 4 million of income a year,’ Lewis
’If I can improve on that, so much the better.’
Yorkshire Forward is the first of the former regional development
agencies to launch a rebranding initiative after the Government’s
backing of its ten-year economic strategy plan.
Its aim is to distance the region from what Richard Gregory, Yorkshire
Forward’s deputy chairman, described as the ’grim images of
post-industrial deprivation and dereliction, to the old-fashioned
nostalgia of Last of the Summer Wine’.
Instead, the new campaign will concentrate on the fact that the area is
the second-largest financial area outside London and boasts excellent
shops and restaurants.