Poulter Partners has appointed new joint creative chiefs and is
pulling out of most regional awards in a bid to build its creative
Day-to-day control of the department is being handed over to Rick Ward,
the former Publicis art director best known for his work on Renault and
Perrier, and the agency’s latest hiring, the writer, Maria Prchlik. Pete
Camponi, the agency’s creative partner, who had previously been working
alongside Ward, will become executive creative director.
The changes coincide with the agency’s decision to withdraw from all
regional awards except the Roses, where it collected a gold, two silvers
and a bronze last year. Instead it will concentrate on competitions such
as Campaign press and posters and D&AD awards.
’We need to get a better national profile,’ Camponi said. ’Because the
work we produce doesn’t have massive media spends behind it, it lacks
the visibility of a lot of what comes out of London agencies.’
The changes are the first within the creative department of the Leeds
shop since it was sold to its directors almost six months ago. They are
intended to spread responsibilities more broadly across the 22-strong
department, whose output ranges from above-the-line work to direct
marketing and sales promotion activity.