Poulter reorganises in bid for national creative profile

Poulter Partners has appointed new joint creative chiefs and is pulling out of most regional awards in a bid to build its creative profile.

Poulter Partners has appointed new joint creative chiefs and is

pulling out of most regional awards in a bid to build its creative

profile.



Day-to-day control of the department is being handed over to Rick Ward,

the former Publicis art director best known for his work on Renault and

Perrier, and the agency’s latest hiring, the writer, Maria Prchlik. Pete

Camponi, the agency’s creative partner, who had previously been working

alongside Ward, will become executive creative director.



The changes coincide with the agency’s decision to withdraw from all

regional awards except the Roses, where it collected a gold, two silvers

and a bronze last year. Instead it will concentrate on competitions such

as Campaign press and posters and D&AD awards.



’We need to get a better national profile,’ Camponi said. ’Because the

work we produce doesn’t have massive media spends behind it, it lacks

the visibility of a lot of what comes out of London agencies.’



The changes are the first within the creative department of the Leeds

shop since it was sold to its directors almost six months ago. They are

intended to spread responsibilities more broadly across the 22-strong

department, whose output ranges from above-the-line work to direct

marketing and sales promotion activity.



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