The retailer plans to stock Pep&Co items in 103 of its stores by the end of the autumn, reports The Guardian.
Poundland, which was acquired in September for £610m by South African company Steinhoff International, plans to introduce the brand to 200 of its 850 stores in the longer term.
Pep&Co was founded by Andy Bond, the former boss of Asda’s George who now heads up Steinhoff’s European business.
Bond said that the move to roll out Pep&Co at Poundland was part of a move to bring "back to high streets the kind of clothing that was once loved".
Pep&Co has 60 of its own standalone stores.