Discussions with agencies have been prompted by what one agency source describes as BT "fact-finding and looking at the marketplace". Another source suggested that BT is looking for at least one agency to work on consumer online activity and another to work on business to business.
BT's interactive roster includes Ogilvy Interactive, the online media agency i-level, Profero on BT Business Services and Organic, which developed a viral campaign for BT's 1571 answering service. Agencies have been appointed one at a time, but BT has decided to make its first evaluation of its overall online marketing activity. Other services backed by online activity include BT Ignite and BTopenworld.
Separately, BT is said to be talking to direct marketing agencies about a brief to target small and medium-sized businesses. BT refused to comment.