The UK’s third-largest tea brand, Typhoo, looks set to move its
pounds 4 million advertising account back to Delaney Fletcher Bozell
after only six months at Saatchi & Saatchi.
Officials at Premier Brands, which owns Typhoo, were reluctant to
confirm the move, saying only that they could ’not comment at this
But industry sources said scripts were already circulating among
commercials directors for a major campaign through Delaney Fletcher.
Delaney Fletcher ran Typhoo’s advertising for three years before losing
out last July to Saatchis. Saatchis had been brought into an advertising
review at the last moment because of its relationship with the incoming
marketing chief, Gabi Baron. However, Baron, a former executive with the
Saatchis client, Procter & Gamble, left Premier suddenly last October
after only three months in the job.
The departure of Typhoo would leave Saatchis without a hot drinks
account, since it was forced to part company with the rival tea company,
Twinings, when it won the business. Tamara Ingram, the joint chief
executive of Saatchis, denied the account had left the agency.
Typhoo was originally launched as a medicinal brand in 1903, and rose to
become market leader until the 50s when PG Tips and its famous
tea-drinking chimps took over. Since then, the brand has been looking
for a big idea with which to fight PG Tips and the number two brand,
Tetley, which runs advertising starring the Tetley tea folk.
Typhoo has worked with a number of agencies over the years, including
FCO, BMP DDB, Saatchis and Leo Burnett. Delaney Fletcher’s latest
campaign was a documentary-style look at how tea can act as a social
In a separate move, Delaney Fletcher has also joined the BBC roster for
the first time by winning a project to advertise this year’s Proms
This business was formerly at Team Saatchi.