His deputy will be Wieden & Kennedy's creative director, Tony Davidson.
The pair pledged to make D&AD's work in championing creativity and supporting young creatives more widely known. Powell said: "It's our job in the executive, and mine in particular as the president, not just to help D&AD's team deliver these programmes but to ensure that the world knows about them."
Davidson suggested D&AD could lighten its dependence on fees from awards entries if it could make business more aware of what it did. "If D&AD were a client, I would be pretty disappointed at how little is known about its work outside our walls," he added.
- Perspective, p19.