Powell takes on D&AD presidency and vows to raise the profile of its work

Dick Powell, one of the founders of the Seymour Powell design consultancy, this week took on the D&AD presidency.

His deputy will be Wieden & Kennedy's creative director, Tony Davidson.

The pair pledged to make D&AD's work in championing creativity and supporting young creatives more widely known. Powell said: "It's our job in the executive, and mine in particular as the president, not just to help D&AD's team deliver these programmes but to ensure that the world knows about them."

Davidson suggested D&AD could lighten its dependence on fees from awards entries if it could make business more aware of what it did. "If D&AD were a client, I would be pretty disappointed at how little is known about its work outside our walls," he added.

- Perspective, p19.