Power 100 2018: Benjamin Braun, Audi

Braun’s first year leading Audi was a belter. Heeding his own advice – his personal motto is "Dare to be different" – Audi’s quirky "Clowns" campaign was named Campaign’s Creative Grand Prix 2017. The former British Gas marketer also brings digital nous and is leading from the front in his use of econometrics.

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