Under Ciftci, Vodafone has rolled out a series of ads fronted by The Hobbit star Martin Freeman, communicating that it combats deficiencies in the market, such as roaming charges, limited data bundles and unreliable indoor coverage. This year, Ciftci wants to "drive stronger brand love and preference" for Vodafone.
Join a growing community of media, marketing and advertising professionals today
Read exclusive registrant only articles
Read more articles each month
Sign up for free specialised news bulletins
Register Now
Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk , plus get exclusive discounts to Campaign events
Become a memberGet the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.
Create an Alert Now