Power 100 2018: Darren Bentley, Moneysupermarket.com

Having completed a strategic business review under new chief executive Mark Lewis, Moneysupermarket.com has grand plans to "reinvent price comparison as we know it", including a move into mortgages. As part of this, Bentley’s remit includes hiring a new creative agency after a surprise parting with Mother and continuing to make comms and customer journeys more personalised.