Feature

Power 100 2018: Who made it into the Hall of Fame?

As part of the Power 100 2018, we're celebrating the marketers that have remained at the top of their game by staking their place in the list for five or more consecutive years. Read on to find out more about these 20 long-term power-brokers.

Power 100 2018: Who made it into the Hall of Fame?

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Alex Aiken, Govt Comm Service
Executive director, Government Communication Service
Under Aiken, in 2017/18 the GCS delivered 100-plus campaigns, spanning everything from road safety t...

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Ian Armstrong, Jaguar Land Rover
Global head of advertising, Jaguar Land Rover
Ex-Honda marketer Armstrong remains a prominent voice in the industry, adding his weight to calls fo...

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Graham Bednash, Google UK
Consumer marketing director, Google UK
Bednash is proudest of spearheading Google’s Digital Garage initiative, aimed at giving people in th...

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Sara Bennison, Nationwide
Chief marketing officer, Nationwide
Bennison, who was ranked number one in Campaign’s top 10 list of marketers in 2017, has come out fig...

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Nina Bibby, O2
Chief marketing officer, O2
In a ferociously competitive sector, Bibby has focused on new propositions to differentiate the bran...

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Danielle Davies, Netflix
Vice-president of marketing, Netflix EMEA
In September, Davies was promoted from director of marketing EMEA to vice-president of marketing EME...

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Mark Evans, Direct Line Group
Marketing director, Direct Line Group
As well as overseeing some sector-leading innovation – such as Direct Line Group’s "Smart Crossing" ...

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Kristof Fahy, Hostelworld
Chief customer officer, Hostelworld
Having spent most of 2017 leading the integration of the Ladbrokes and Coral marketing functions, fo...

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Craig Inglis, John Lewis
Customer director, John Lewis
Inglis’ professional stature was recognised in October when he was voted chair of The Marketing Soci...

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Anthony Ireson, Ford of Europe
Director, marketing communications, Ford of Europe
Ford’s low-profile European marketing chief celebrates his 20th year at the marque in 2018. Rather t...

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Kenny Jacobs, Ryanair
Chief marketing officer, Ryanair
Jacobs’ stints at Moneysupermarket.com and Tesco stood him in good stead for the turmoil at Ryanair ...

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Catherine Kehoe, Lloyds Banking Group
Managing director, group brands and marketing, Lloyds Banking Group
The past 12 months have underlined Kehoe’s impressive versatility as a marketer. While Halifax has b...

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Chris Macleod, Transport for London
Customer director, Transport for London
From the roll-out of an Oyster app through to trialling bots on Facebook, digital innovation continu...

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Pete Markey, TSB
Marketing director, TSB
Financial-services expert Markey – whose career has taken in roles at More Th>n, the Post Office and...

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Sheila Mitchell, Public Health England
Marketing director, Public Health England
Mitchell can look back on a strong 2017. One highlight was PHE’s publication of a digitally focused,...

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Keith Moor, Santander
Chief marketing officer, Santander
In the decade since his first appearance in Power 100, Moor has become a hugely influential figure. ...

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Syl Saller, Diageo
Chief marketing and innovation officer, Diageo
Saller has introduced Catalyst, a marketing effectiveness tool for Diageo, and invested more in mark...

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Mark Vile, Comparethemarket.com
Marketing director, Comparethemarket.com
The meerkats reward scheme continues to perform strongly for the brand. Vile says 2017 marked a mile...

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Keith Weed, Unilever
Chief marketing and communications officer, Unilever
In February, Weed became the first recipient of the World Federation of Advertisers’ Global Marketer...

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David Wheldon, RBS
Chief marketing officer, RBS
As president of the World Federation of Advertisers, part of Wheldon’s job is to motivate his peers ...

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