Power 100 2018: Sheila Mitchell, Public Health England

Mitchell can look back on a strong 2017. One highlight was PHE’s publication of a digitally focused, three-year marketing strategy. This championed a partnership approach, including a calorie-education campaign, backed by what Mitchell called an "unprecedented" coalition of McDonald’s, Greggs and Starbucks. In the autumn, Mitchell will oversee the first National Mental Health education campaign.