Power 100 2019: Benjamin Braun

This year's top marketers.

Power 100 2019: Benjamin Braun

Chief marketing officer, Europe, Samsung

Braun has only recently joined Samsung after some stellar work in 2018 in his previous role at Audi. The German car marque followed up 2017’s lauded "Clowns" spot with the martial-arts themed "Escape". Braun’s brief to his team and agency network was simply to make Audi famous for "beautiful cars with amazing brains". At Samsung, Braun, who prides himself on delivering efficiency, is rolling out a 90-day plan, which includes creating a more consistent brand voice.

Describe yourself in three words

Efficient. 

Which marketer working in the UK do you most admire?

The marketing team behind BBC’s iPlayer continues to impress me. With a small budget compared with Netflix’s marketing operation, they are evolving the iPlayer proposition making it an unbelievably good service. 

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