Chief marketing officer, Centrica
Since being promoted to group chief marketing officer at Centrica last year, Jobling has been busy. She brought in Jill Dougan as marketing director at British Gas and carried out a major global integrated review. UK incumbents The & Partnership and MediaCom are currently waiting to hear whether they have fended off competition from Publicis Groupe. Unilever trained, Jobling has a fondness for animated "ownable" characters, such as Clarence, the Birds Eye polar bear, and Wilbur, the British Gas penguin. Agency executives praise the "down-to-earth" Northerner Jobling for "taking business seriously but not taking life too seriously".