Power 100 2019: Sara Martins de Oliveira

This year's top marketers.

Power 100 2019: Sara Martins de Oliveira

Global brand and media director, Vodafone

Societal issues and media transparency have taken centre stage under Oliveira’s stewardship. Vodafone’s global #connectedshecan digital campaign promotes female inclusion, and it is developing a proprietary viewability measure based on inclusivity. Vodafone has created "white lists" to ensure its advertising is not funding fake news or hate speech, while Oliveira has brought biddable media buying in-house and is currently reviewing its media. The year ahead will be about ensuring marketing appeals to all segments of society.

 

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