Power 100 2019: Syl Saller

This year's top marketers.

Power 100 2019: Syl Saller

Global chief marketing officer, Diageo

Saller will celebrate 20 years at Diageo in November and her ambition to force the advertising industry to become more diverse and tackle the underrepresentation of women within agencies – and within ads – has moved up a gear. At the end of last year she wrote to her agencies, demanding to know the percentage of women in their creative leadership teams and overall management; information on their gender pay gap; and their plans to address gender imbalances in their businesses.

Describe yourself in three words

Caring, demanding, Greek-American.