Power 100 2019: Tristan Thomas

This year's top marketers.

Power 100 2019: Tristan Thomas

Head of marketing, Monzo

It has been a rapid rise for Thomas, who joined the digital bank in 2015, the year it was founded, and was appointed to head of marketing in January 2017. The rapid expansion of the business has meant Thomas has expanded his team from just four people to more than 20. In May he launched the brand’s first TV campaign, which led to more than 200,000 sign-ups in the month, taking Monzo’s customer base past two million. Thomas – who appeared in Forbes’ media and marketing "30 under 30" – says that rather than focusing on job candidates with traditional marketing experience, he seeks out people who can handle the unpredictable trajectory of a fast-growing start-up. "The biggest thing is people who are comfortable with that ambiguity," he explains.

Favourite ad campaign in 2018

Nike "Nothing beats a Londoner" by Wieden & Kennedy London.

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