Power 100 2020: Alex Aiken

This year's top marketers.

Power 100 2020: Alex Aiken

Executive director for government communications, UK Government

Aiken describes 2020 as a year of "demanding marketing challenges". That is an understatement, given he has had to marshal his troops to deal with the Covid-19 pandemic as the Government Communication Service has overseen one of the biggest ever public health campaigns – from "Stay home. Protect the NHS. Save lives" to "Hands. Face. Space" – and there will be more twists to come.

Before the pandemic, Aiken's team pushed the controversial "Get ready for Brexit" campaign. Now, the subsequent UK transition drive is his focus as the country prepares to exit the EU at the end of the year.

Topics

You have

[DAYS_LEFT] Days left

of your free trial

Subscribe now

Become a member of Campaign

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk , plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now