Chief marketing officer, Channel 4
Al-Qassab joined Channel 4 in June 2019 as chief marketing officer, with additional responsibility for the broadcaster’s diversity and inclusion strategy.
Consumer marketing director, Google UK
With the pandemic pushing Bednash to “move faster and rethink everything”, Google’s marketing has shifted to focus on supporting features such as Covid-19 resources on Search and Google Classroom.
Chief marketing officer, Europe, Samsung
Braun has used both the professional and personal pressures of the coronavirus lockdown to bolster his reputation as an intellectual leader.
Chief customer officer, Europe, BBC
With Bright’s help, the broadcaster has stepped up to demonstrate its value during a national crisis.
Vice-president, EMEA, marketing, Netflix
With almost three years in post (and six at Netflix) Crook-Davies has seen the streaming service balloon, reaching 61.5 million subscribers in EMEA.
Head of marketing, Uber and Uber eats
Gurnah, a former presenter on Channel 4’s T4, joined the transport tech business last April, working across its ride-hailing and food-delivery brands, which, he says, present “completely different sets of challenges”, in terms of regulatory landscapes and audiences.
Group brand and consumer marketing director, BT
Jeavons has been BT’s top marketer since last September and was appointed permanently as group brand director in May, adding to his existing role of overseeing marketing for BT Consumer and EE.
Head of marketing, global business solutions, Europe, TikTok
“Our mission is to inspire creativity and bring joy, and at the height of lockdown that’s something people were craving,” Johnson says. Looking ahead, TikTok will be seeking more ways to contribute, through compelling and effective mobile video advertising.
Group chief marketing, corporate affairs and people officer, Sky
Since joining Sky in June 2018, Klein has seen huge change, not least Comcast’s purchase of the firm from Rupert Murdoch’s 21st Century Fox. Klein, who had worked for Engine Group for 19 years, already knew Sky well as a client of 12 years.
Vice-president, EMEA, Facebook
Mendelsohn argues that Facebook, Instagram and WhatsApp are effective at brand-building as well as performance marketing, and evangelises about “discovery commerce”.
Chief marketing officer, Snap
Since Mitchell joined Snap in April 2019, he has established a global marketing organisation and overseen the launch of Snap’s first global consumer marketing campaign, “Real friends”
Vice-president, global creative director, Amazon
Personal highlights over the past year include Amazon's 2019 Christmas ads and the Emmy-nominated 2020 campaign “What did we do before Alexa?”, starring Ellen DeGeneres, which has become the most-watched Super Bowl ad.
Director, consumer marketing EMEA, Twitter
O'Reilly's to-do list for the coming year is to show “the wit, the charm, the humour and the honesty” of Twitter, through campaigns such as People’s Tweets, which highlights witty posts.
Head of consumer marketing, Spotify
Puzanova says “driving brand love via culturally relevant storytelling”, with campaigns such as nostalgia-fuelled “Listen like you used to”, is work she’s extremely proud of.
Chief marketing officer and director of direct-to-consumer, ITV
Shortlisted by The Marketing Society for the 2020 Bravest Marketing Leader of the Year, Radcliffe led an initiative for which one of ITV’s biggest shows was interrupted to spread a message about mental health. Since the publication of the Power 100 list, Radcliffe has been promoted to head of ITV's new on-demand unit.
Director of brand and reputation marketing, Google
In 2019 Robb’s remit was expanded, with responsibility for Google’s brand and reputation added to her previous role as ads marketing director.
Chief marketing officer, Netflix
Probably the world’s most rockstar marketer, Saint-John is back on brand at Netflix after a spell in the agency world at Endeavor.
Cilesta Van Doorn
Executive director of brand and marketing, Virgin Media
Van Doorn says: “We aim to put our brand purpose at the heart and centre of everything we do and, as a result of Covid-19, we had the opportunity to show what the Virgin Media brands stand for.”