Work beyond years and peers When at Orange, she spearheaded the brand’s music-led volunteer initiative RockCorps, which really helped the network re-engage with its crucial youth market. ‘It also forced us to rethink the role of CSR in marketing and achieved something genuinely worthwhile in the process’. Now, she’s working on the launch of new brand EE.
Brand passion ‘I spent a week in a field prepping for Glastonbury, before the toilets were properly plumbed in. That’s commitment.’
Marketing trend to watch ‘Branded content, particularly video.’
More on launching EE ‘It's been incredibly exciting, challenging and disorientating at times; trying to deliver something completely new and unknown in the market. This kind of opportunity doesn’t come along very often.’
Best career advice ‘It's nice to be important but it's important to be nice.’