Power 100 Party: This is the greatest time to be a marketer, says Unilever's Keith Weed

The cream of the marketing industry came together last night to celebrate the unveiling of the Power 100 2016, in association with SapientRazorfish.

The evening saw Unilever’s chief marketing officer, Keith Weed, named the Power 100 Marketer’s Marketer, after winning a poll among his fellow members of the list.

Weed was welcomed onto the stage by Campaign's global editor-in-chief, Claire Beale, and Nigel Vaz, chief executive EMEA and APAC at Publicis.Sapient.

Accepting the award, he encouraged his fellow marketers to seize the opportunities the changing world offered to make their jobs matter more than ever before.

"What a fabulous time to be in this industry – this is the most exciting time," he said. "I’ve been around for a little bit longer than some of you and I’ve never had so much fun as we’re having right now.

"Let’s not get too miserable about all the world around us right now – let’s look at the opportunities we can bring our brands and our businesses."

The party, held at SapientRazorfish’s offices, welcomed top marketing leaders including Weed’s colleague, Unilever senior vice president for marketing Aline Santos; Sainsbury’s recently promoted marketing director Mark Given; L’Oreal chief marketing officer Hugh Pile; and Diageo’s European marketing chief Ed Pilkington.

Six marketers were inducted into the Power 100 Hall of Fame, an honour recognising those who have appeared on the list for five consecutive years.

The new inductees were Nissan’s general manager, marketing communications Martin Moll; RBS chief marketing officer David Wheldon; O2's chief marketing officer Nina Bibby; Ford’s director of marketing communications Anthony Ireson; Lloyds Banking Group's managing director of retail brands and marketing Catherine Kehoe; and Mastercard’s senior vice-president Paul Trueman.

Reinvent what marketing is about

Weed acknowledged that the challenges facing the world could be frightening, but encouraged his fellow marketers to take the mantle.

"There are so many businesses right now that are terrified about where the future growth is going to come from," Weed said. "As a marketer, you’ve got to work out what’s going on right now and how you help deliver a strategy for your business that’s going to deliver growth in this ever-changing world.

"Marketers have never been in a better place to understand this changing market and deliver real added value and competitive advantage to businesses."

Weed went on to call for marketing teams to be advocates for the potential of digitisation within their companies.

"When I look at Unilever, and the agenda we have around digitisation, of course I champion what we’re doing in marketing, but it also impacts HR and supply chain and beyond. We should grab that technology, grab that opportunity of being a leader in a changing world and help the rest of the business."

Making the case for sustainable growth, Weed warned against merely "trying to just sort of sell more stuff", and instead advocated "reinventing marketing to what it used to be – providing consumers with a better solution to the alternative."

He added: "If we can get sustainable business models at our core, and if we can find ways we can positively impact society and the environment, then all our jobs are guaranteed for life."


	(l to r) Unilever's Aline Santos, Unilever's Keith Weed, Heineken's Cindy Tervoort, Campaign's Gemma Charles, Simon Gwynn, Adrian Barrick, Nestle's Haseeb-ur-Rahman and Campaign's Claire Beale
  • L'Oreal's Hugh Pile and Microsoft's Paul Davies
  • Publicis.Sapient's Nigel Vaz, Unilever's Keith Weed and Campaign's Claire Beale
  • Campaign's Adrian Barrick and RBS Group's David Wheldon
  • Monster's Andrew Warner and Sainsbury's Mark Given
  • Aldi's Adam Zavalis and SapientRazorfish's Craig Smith
  • Santander's Keith Moor and Travelex's Gary Twelvetree
  • Campaign's Gemma Charles and Aldi's Adam Zavalis
  • Campaign's Omar Oakes, Tesco Bank's Richard Larcombe, Campaign's Yasmin Arrigo and Jaguar Land Rover's Ian Armstrong
  • BT's Dan Ramsay and guest
  • Unilever's Keith Weed and Publicis.Sapient's Nigel Vaz share a joke
  • Campaign's Adrian Barrick and TSB's Nigel Gilbert
  • Tesco Bank's Richard Larcombe and Campaign's Claire Beale
  • Kate Spade's Sushma Sagar
  • Unilever's Aline Santos and Campaign's Sonoo Singh
  • Tesco Bank's Richard Larcombe, Team GB's Leah Davis and Aldi's Adam Zavalis
  • Unilever's Keith Weed addresses the party
  • Diageo's Ed Pilkington and guest
  • Campaign's Jess MacDermot (far left) and Made.com's Annabel Kilner (second right)
  • Propeller's Martin Loat, Campaign's Suzanne Bidlake and Publicis.Sapient's Nigel Vaz

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