The elite group of marketers who make up the Power 100, produced in association with SapientNitro, reflects the true depth of talent in the marketing industry. This is the 15th year that Marketing has compiled the Power 100, and in that time the media landscape has changed irrevocably. Yet, while the rise of digital has transformed the traditional media landscape, the importance of individuals not just in driving a brand forward, but to marketing as a discipline, has remained constant.
Power in marketing is all about creative flair, inspiration, leadership and, sometimes, a bit of mischief and magic. With this in mind, we have singled out five marketers for their contribution to the marketing industry.
John Lewis’ Craig Inglis is honoured as the industry’s most creative marketer. Roisin Donnelly, brand director, Northern Europe, at Procter & Gamble, is the leading mentor. Amanda Mackenzie, chief marketing and communications officer at Aviva, scoops the top leader award. Paddy Power’s Christian Woolfenden is the industry’s top mischief-maker, and Mondelez International’s Bonin Bough receives well-deserved acclaim as the industry’s leading innovator.