Powerade has launched a global campaign with the FC Barcelona footballer Andrés Iniesta. Wieden & Kennedy Amsterdam created the activity, which includes a TV ad and five online films that follow amateur athletes powering through adversity. The TV spot shows Iniesta playing in a packed stadium and scenes of children playing for fun as a voiceover says: "The game that matters most is the one you’re playing." The work was written by Bernard Hunter, art directed by Mike Bond and directed by AG Rojas through Caviar Los Angeles.
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