The Goldfish spoof water-stained cover of Campaign, which was
wrapped around the first issue of 1999, was among six winners at the
PPA’s inaugural business-to-business Advertising Excellence Awards,
presented at the conference.
Six campaigns were cited for best all-round excellence in using the
medium of business magazines for advertising. The Goldfish campaign was
created by TBWA GGT Simons Palmer and was an extension of its TV
Advertising around the cover of Campaign was seen as the ideal way to
reach decision-makers in agencies and client companies. The ad was voted
the most innovative use of business-to-business media.
The other winners included a medical campaign for Risperdal by Junction
11 Advertising, and a campaign aimed at farmers for the agricultural
consultancy, Axient, created by the Advertising Business.
TCS Advertising won the prize for best recruitment advertising for its
work for the architect, Jonathan Bailey.
The Square won the international category with a campaign for CFM
International which ran in aviation titles and had a dramatic effect on
sales during the campaign.
The US-based Ellenson Group won acclaim for its campaign for Saab
Aircraft of America. It ran ads in conjunction with a calendar, website