PPP Healthcare links with pharmacy chain

PPP Healthcare has teamed up with Lloyds Pharmacy in an attempt to bring the PPP Healthcare brand into local communities via the chain’s 1400 stores. The deal will help raise the profile of PPP to enable it to compete more effectively with major rival BUPA.

PPP Healthcare has teamed up with Lloyds Pharmacy in an attempt to

bring the PPP Healthcare brand into local communities via the chain’s

1400 stores. The deal will help raise the profile of PPP to enable it to

compete more effectively with major rival BUPA.



Lloyds Pharmacy will sell PPP Healthcare’s travel insurance in its

stores. If successful, the chain will consider offering other PPP

Healthcare products, such as health and medical insurance.



The deal comes eight months after Boots began selling off-the-shelf

travel insurance policies.



In addition, Lloyds Pharmacy is offering to provide customers of PPP

Healthcare’s new private GP service with affordable private

prescriptions.



At present, private prescriptions vary in price from chemist to chemist

and can be very costly.



Ian Riley, business development director at PPP Healthcare, said: ’We

have a very similar attitude toward the future of healthcare and believe

it should focus on the local community.’



In October last year PPP Healthcare said it was thinking of opening a

chain of high-street shops in an attempt to compete with BUPA, and get

closer to consumers. Riley said that this would now depend heavily on

the results of the tie-up.



PPP Healthcare ran a TV advertising campaign last Christmas showing

skeletons running on a treadmill and having a check-up. The campaign was

created by M&C Saatchi to reinforce the idea that healthcare is personal

and should be planned.