PPP Healthcare has teamed up with Lloyds Pharmacy in an attempt to
bring the PPP Healthcare brand into local communities via the chain’s
1400 stores. The deal will help raise the profile of PPP to enable it to
compete more effectively with major rival BUPA.
Lloyds Pharmacy will sell PPP Healthcare’s travel insurance in its
stores. If successful, the chain will consider offering other PPP
Healthcare products, such as health and medical insurance.
The deal comes eight months after Boots began selling off-the-shelf
travel insurance policies.
In addition, Lloyds Pharmacy is offering to provide customers of PPP
Healthcare’s new private GP service with affordable private
At present, private prescriptions vary in price from chemist to chemist
and can be very costly.
Ian Riley, business development director at PPP Healthcare, said: ’We
have a very similar attitude toward the future of healthcare and believe
it should focus on the local community.’
In October last year PPP Healthcare said it was thinking of opening a
chain of high-street shops in an attempt to compete with BUPA, and get
closer to consumers. Riley said that this would now depend heavily on
the results of the tie-up.
PPP Healthcare ran a TV advertising campaign last Christmas showing
skeletons running on a treadmill and having a check-up. The campaign was
created by M&C Saatchi to reinforce the idea that healthcare is personal
and should be planned.