PPP moves into high street with check-up shops

PPP healthcare is planning to launch health-check shops on the high street, as part of its plan to sell private medical products to a broader set of consumers.

PPP healthcare is planning to launch health-check shops on the high

street, as part of its plan to sell private medical products to a

broader set of consumers.



The firm, previously known as Private Patients Plan, has spent over

pounds 30m on ads through M&C Saatchi since it relaunched under the PPP

healthcare brand in 1995. But it is known to be concerned that its brand

lacks a permanent and tangible everyday presence.



PPP is also shifting its emphasis away from health insurance, which

forms the core of its business, toward services such as regular physical

examinations, dental care, and 24-hour medical advice lines.



The walk-in shops are likely to be in high-street locations, shopping

centres or supermarkets and will provide check-ups, eye tests and

physiotherapy as well as access to the company’s range of insurance

products.



Bupa, PPP’s main rival, is known to have considered a similar initiative

but says its appearance on the high street is not imminent.



A PPP spokesman, John Neville, refused to confirm or deny the

initiative, but said: ’We are exploring a range of exciting

opportunities to make PPP more accessible and tangible.’