PPP healthcare is planning to launch health-check shops on the high
street, as part of its plan to sell private medical products to a
broader set of consumers.
The firm, previously known as Private Patients Plan, has spent over
pounds 30m on ads through M&C Saatchi since it relaunched under the PPP
healthcare brand in 1995. But it is known to be concerned that its brand
lacks a permanent and tangible everyday presence.
PPP is also shifting its emphasis away from health insurance, which
forms the core of its business, toward services such as regular physical
examinations, dental care, and 24-hour medical advice lines.
The walk-in shops are likely to be in high-street locations, shopping
centres or supermarkets and will provide check-ups, eye tests and
physiotherapy as well as access to the company’s range of insurance
Bupa, PPP’s main rival, is known to have considered a similar initiative
but says its appearance on the high street is not imminent.
A PPP spokesman, John Neville, refused to confirm or deny the
initiative, but said: ’We are exploring a range of exciting
opportunities to make PPP more accessible and tangible.’