Practical Parenting links with Penguin for Fat Ladies Club

LONDON - Practical Parenting, the IPC Southbank title, is linking with Penguin books for its February issue.

Practical Parenting links with Penguin for Fat Ladies Club

The magazine will come bagged with a free Penguin book, "The Fat Ladies Club: Facing the First Five Years".

It contains real-life stories from five women who became friends during pregnancy.

Mara Lee, the editor of Practical Parenting, said: "We offered our readers the first Fat Ladies Club book with our February 2004 issue and it was such a hit we knew we couldn't miss the chance to include the second."

Practical Parenting's circulation is 47,216, an increase of 3.6% year-on-year.

If you have an opinion on this or any other issue raised on Brand Republic, join the debate in the Forum here.


Become a member of Campaign

Get the very latest news and insight from Campaign with unrestricted access to, plus get exclusive discounts to Campaign events.

Become a member

What is Campaign AI?

Our new premium service offering bespoke monitoring reports for your company.

Find out more

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an alert now

Partner content