Michelle Gilmour, a planner/ buyer at Media.com, joins the agency as the senior press planner/buyer for the "Sainsbury's to you
account. Gilmour has both online and offline experience from her time at MediaCom.
Coinciding with the two hirings is a restructure of Prager Proximity's account groups. Rather than specialist teams divided by media such as press and television, Prager will now provide multimedia account teams.
Each group will be headed by a senior agency employee with knowledge across all direct media.
Prager's managing director, Ian Maynard, said: "We had set up teams of specialists and it became difficult to plan multimedia schedules. We want to ensure clients have access to team leaders with multimedia experience."
The arrival of Rayat and Gilmour takes the headcount at Prager to 19.
Launched in 1996, the agency's billings grew by close to 50 per cent last year, to £12.28 million.
Prager Proximity became part of the newly-created Proximity Group, alongside BHWG Proximity, Clarke Hooper Proximity and Traffic Proximity.