A pre-owned BMW helps even an identical twin stand out

KBS spot leaves one brother stuck with beige

In a new spot from KBS, creative agency of record for BMW North America, twin boys spend their entire lives following the same path — from double stroller to matching bikes to brides with eerily similar looks. But one day, they exit their adjacent brownstones to discover one of them has bought a bright red, Certified Pre-Owned BMW. He drives away, leaving the other in shocked disbelief and regret at his choice of ride, a plain beige sedan. The 30-second spot launches online and on national TV today, after a test run on Spanish-language outlets like ESPN Deportes a few weeks ago.

Credits

Agency
KBS
Co-Chief Creative Officer
Co-Chief Creative Officer
Executive Creative Director
Executive Creative Director
Sr. Copywriter
Sr. Art Director
Sr. Business Affairs Manager
Executive Producer
President, Business Leadership
Group Business Lead
Account Executive, Business Leadership
Integrated Producer
Director
Executive Producer
Line Producer
Director of Photography
Danielle Production Design
Editorial
Editor
Rana Executive Producer
Senior Producer
Managing Director
Creative Director
Composer
Color Grade
Colorist
Mixer

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