A pre-owned BMW helps even an identical twin stand out

KBS spot leaves one brother stuck with beige

In a new spot from KBS, creative agency of record for BMW North America, twin boys spend their entire lives following the same path — from double stroller to matching bikes to brides with eerily similar looks. But one day, they exit their adjacent brownstones to discover one of them has bought a bright red, Certified Pre-Owned BMW. He drives away, leaving the other in shocked disbelief and regret at his choice of ride, a plain beige sedan. The 30-second spot launches online and on national TV today, after a test run on Spanish-language outlets like ESPN Deportes a few weeks ago.


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