The next chapter in Premier Inn's "A great place to start campaign" is a tribute to '80s buddy copy movies.
A second wave of ads by Lucky Generals are inspired by the opening credits of movies, playing on recognisable tropes from specific genres. In this spot, set to the Beverly Hills Cop theme tune The Heat is On, two printer salesmen goof around and prepare for the day ahead after sleeping and eating breakfast at a Premier Inn. It features real staff from the hotel chain. The ad was directed by Rob Leggatt through Knucklehead.