Premier Inn "From booking to bed" by Leo Burnett

Premier Inn's first TV campaign in over three years brings back Sir Lenny Henry, who previously starred in the hotel chain's marketing and returns to voice the new TV and radio ads.

As people dust off their suitcases and start contemplating travel again, the down-to-earth campaign instils the emotional benefits of Premier Inn’s features, including bottomless breakfasts, flexibility and comfortable king-sized beds. It also includes a visual rebranding of the chain, with help from typographer Alison Carmichael, whose previous clients include Sainsbury’s and Madame Tussauds.

The work was written by Steph Ellis, art directed Rory Hall and directed by Partizan’s Ally Pankiw, who also directed Channel 4 series Feel Good and has written for Canadian series Schitt’s Creek.

Credits

Client
Global customer director
Senior brand marketing manager
Marketing manager
Brand marketing executive
PR lead
Ad agency
Creative directors
Copywriter
Art director
Designer
Planner
Business lead
Account director
Senior account manager
Agency producer
Media buying agency
UM
Media planners
Production company
Director
Producer
Post-production company
Audio post-production company
Photographer