Premier Inn "Great aunt Mabel's birthday" by Lucky Generals

Premier Inn documents the rigmarole of getting ready for a special birthday party - remembering to wrap the gift, getting your hair and make-up right - in the third instalment of the "A great place to start" campaign by Lucky Generals.

Three generations of a family run in-between hotel rooms preparing for the shindig and end up on the seafront, where a child drops and steps on the gift. The soundtrack is Iko Iko by The Dixie Cups. The Wes Anderson-inspired spot was directed by Ben Wheatley through Moxie Pictures.