Premier Inn "The bridesmaid's tale" by Lucky Generals

Premier Inn pays tribute to Bollywood in the latest spot in its "A great place to start" campaign.

The romantic and joyful ad by Lucky Generals shows bridesmaids and groomsmen preparing for a wedding in a Premier Inn. When a bridesmaid and groomsman lock eyes across the breakfast table, the film morphs into an all-singing, all-dancing dream sequence. It was directed by Rob Leggatt through Knucklehead.