The latest ad in Premier Inn's campaign by Lucky Generals depicts a woman on a mission to ace an important presentation.
Channeling 1980s films about working in the city such as Working Girl, the ad shows the woman preparing for her big meeting while using Premier Inn services such as free wifi, unlimited breakfast and king-size Hypnos beds. The ad was directed by Ben Wheatley and includes a soundtrack by American New Wave band Devo.
Previous spots have depicted a mum out on the town, a team of workmen waking up ahead of a day on site, and a family getting ready for a birthday party. The campaign is trying to position the hotel chain as more than just an overnight stopover.