Premier League "Primary stars" by Y&R London

José Mourinho, Theo Walcott and Gary Cahill are among the Premier League stars taking part in a campaign to promote a new national primary school programme.

The Premier League Primary Stars initiative provides free teaching materials for subjects including PE, maths, resilience and teamwork, to every primary school in England and Wales.

The activity launches across TV, cinema, social media and digital from Sunday 2 April.

Credits

Head of marketing
Agency
Chief creative officer
Creative director
Creative team
Chief strategy officer
Senior planner
Business director
Account director
Agency producer
Assistant
Typographer
Production company
Director
Producer
Director of photography
Post-production
Sound design
Music
Media
MEC
Media planners