The Premier League has returned after coming to a halt earlier this year.
Showcasing the nation’s endurance during the coronavirus pandemic, the ad highlights the role of social media in keeping football fans connected at home.
"Together we are one team", the ad declares, before thanking doctors and other frontline workers for their efforts. It was written by Gerard Roda and art directed by Vivien Decombe.
BT Sport also launched a campaign to celebrate football’s return to the small screen.