Premier Lodge relaunches website to increase bookings

LONDON - Premier Lodge, the UK budget hotel operator, has relaunched its website to encourage users to book online.

The new website incorporates a quick-ordering system that has reduced the number of screens navigated before booking from six to three.

Other new features include interior and exterior shots of Premier Lodge hotels, a comprehensive route planner for users planning long trips, weather updates, and a currency converter.

Each individual hotel page also has a local information guide, providing a comprehensive breakdown of all things to see and do near the lodge.

Users can find out the location of the nearest shopping centre, as well as how far they are from local sports grounds and places of interest. Each entry includes a contact number, and details on how far each attraction is from the hotel.

Nick Read, brand director at Premier Lodge, said: "The new website is a leap forward for budget hotels online. We are constantly looking at ways in which we can improve our offering, and this new site demonstrates how we are committed to delivering the best customer service."

Good Technology designed and built the website.

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Emily Booth, recommends

Premier Lodge

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