Premier Media Partners has won the contract to publish a customer
magazine for the Fox Kids channel.
The magazine, which will be published three times a year, will have a
one million print run with copies being given away in branches of
The 36-page first issue, due out in August, will carry around eight
pages of advertising sold by independent sales house Philippa Perry
The aim of the magazine is to increase brand awareness of the channel
and persuade children to tune in.
The title is to be edited by Maureen Rice, who has previously edited
Mizz and 19. The publisher will be Premier Symmetry managing director
Jackie Newcombe, whose past career also includes experience in youth
As publisher of the IPC youth sector, she was responsible for titles
such as Look In and My Guy, as well as Mizz and 19.
’We both know the market, which was a great help in the pitch,’ said
Newcombe. ’We both have children in the target audience so we knew we
were on the right wavelength.’
Fox Kids’ head of marketing Allan Stenhouse said: ’Premier quickly
grasped what our magazine brand is all about and is ideally placed to
take the it on to the next stage of its development.’
Fox Kids is looking to strengthen its appeal to girls and has targeted
them with dedicated programming blocks in its spring schedule. The
channel claims the Japanese cult TV programme Sailor Moon has been
successful in promoting this strategy.
Fox Kids has also appointed Triangle Communications to oversee its