The contract publishing company, Premier Magazines, has
restructured and relaunched as Premier Media Partners following the
departure of its chairman, Bill Davis.
Craig Waller, managing director of Premier, steps up as chief executive
of the company, while Claire Broadbent, the deputy managing director,
becomes deputy chief executive. Davis has left to pursue a career as an
author.
Premier has restructured itself into three divisions and has recruited
Jackie Newcombe, the former publishing director of IPC Southbank’s home
interest group, as managing director of one of the new divisions,
Premier Symmetry.
Newcombe will deal with clients from sectors such as cars, finance and
property.
Broadbent will be responsible for Premier Big Sky, which will be devoted
to travel media and include accounts such as British Airways, Virgin
Express, Caledonian and Go.
Premier has also hired Rhys Williams, former features writer at The Mail
on Sunday, to run its new-media division, Premier Wildfire.
Waller said: ’We believe our new identity reflects a shift in the way we
work. While magazine publishing remains our heritage, we now have to
employ our skills in a wider context.’
He added that the creation of three divisions within Premier would,
’give us a concentrated focus on the different areas we operate in’.
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